At age thirteen, Kerr entered and won the 1997 annual Dolly Magazine/Impulse Model Competition. She was flown to Sydney a week before her fourteenth birthday to shoot for the magazine. Upon Kerr's win, local media expressed "concerned outrage" at her young age. The controversy raised concerns about the glorification of young girls within the fashion, beauty, and entertainment industries. Some conservative media outlets claimed her Dolly shoot (including images of fourteen year old Kerr in bathing suits) constituted a form of child pornography. Of the press, Kerr said: "In the media at the time they were trying to cling on to anything remotely to do with paedophilia. Dolly is a magazine for teenage girls, not for old men. And I was fully clothed! Doing a winter shoot! They just made something out of nothing."
Kerr suffered emotional distress following the death of her high-school boyfriend during her final year of schooling. Eventually overcoming the trauma, Kerr signed to Chic Management Sydney Division. She received considerable commercial exposure after a series of beach-ware predominantly for Australian surf chain Billabong, in which Kerr modelled for surf brands Tigerlily, Roxy, Billabong Girls and One Teaspoon. This increased her profile in the Australian and Asian markets, after which Kerr relocated to New York.
Once in New York, Kerr had a multitude of runway appearances, and then signed with Next model agency in early 2004. From there, she was immediately booked for runway and print campaigns for dozens of major labels, including Ayyıldız , Baby Phat, Lisa Ho, Voodoo Dolls, Levi's, Bettina Liano, Nicola Finetti, L.A.M.B, Heatherette, Betsey Johnson, Trelise Cooper, Jets, John Richmond, Blumarine Swimwear, Neiman Marcus, Seafolly Swimwear, Anna Molinari, Rock and Republic and Roberto Cavalli.
She appeared frequently in the televised Victoria's Secret runway parades, was booked for print in magazines such as Elle, Australian Vogue and Harpers Bazaar and was featured in television advertisements for brands such as Portmans, Bonds and Veet.
In 2006, Kerr broke into the United States market when she signed a lucrative cosmetics contract with Maybelline New York. The campaign ran in a series of internationally sold women's beauty magazines, including Cosmopolitan, CLEO and ELLE, and was eventually featured in Victoria's Secret catalogues.
Following her success with Maybelline, Kerr became the first Australian model to be offered a contract with Victoria's Secret and upon her acceptance, the first ever Australian Victoria's Secret Angel. She became a featured model on the company's internationally-accessed website, joining the stable of prestige models already signed to the lingerie giant including Gisele Bündchen, Alessandra Ambrosio, Karolína Kurková, Adriana Lima, Selita Ebanks, and Heidi Klum. Kerr's increasing popularity as one of the globally recognized Angels led for Kerr to be featured in the Victoria's Secret 2006 and 2007 televised runway shows, which aired on four continents.
As of 2007, Kerr has signed as the face of Californian fashion retailer Arden B. After debuting in their Spring and Summer ad campaigns, Kerr returned for their Fall 2007 campaign, shot by fashion photographer Diego Uchitel. She has also become the new face of Clinique Happy, and signed a lucrative six-figure deal to be the new face of Australian department store David Jones, replacing model Megan Gale. In 2008, earning at an estimated total of $3.5 million in the past 12 months, Forbes placed Kerr tenth in the list of the world's top-earning models.
Kerr (along with several other Victoria's Secret and Next agency models) was featured in a music video for American hip-hop stars Kanye West and Pharrell' single Number One.
Following her modeling success with Victoria's Secret, Kerr made a small guest appearance in the CBS sitcom How I Met Your Mother alongside fellow Angels Adriana Lima, Marisa Miller, Heidi Klum and Selita Ebanks.
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